The roster · Glen
Glen · AI SDR

Glen, the AI SDR that books qualified meetings.

Glen finds your best prospects, qualifies every inbound lead and runs multi-touch sequences across email, LinkedIn, WhatsApp and voice until there is a qualified meeting on the calendar. Your reps approve, Glen does the volume.

Glen, the AI SDR robot, wearing a headset

What Glen does

Prospecting and enrichment

Finds leads from the source that fits your target, enriches them and keeps your CRM current without anyone typing. Territories, ownership and duplicate checks follow your rules.

Inbound qualification

Every inbound lead gets an answer in minutes, day and night, qualified against your ideal customer profile before it reaches a rep.

One sequence, every channel

Email, LinkedIn InMail, WhatsApp or SMS and a voice call in one sequence per prospect. The rep approves once. InMails and AI calls are included.

Writes like your rep

A writer agent drafts each message and an editor agent sends it back until no AI tell is left. Each rep keeps their own tone, and every message follows the rules in your context layer.

Tests every angle

Short or long, a question up front, a case study attached: Glen runs the variants in parallel and keeps a live score by product and by audience. You pick the winner.

WhatsApp for the field

A brief at 07:30, prep before every meeting, the CRM written at night. Built for field reps and independent agents who will never open your CRM.

Live at myPOS Italia

myPOS Italia uses Glen for retail merchant acquisition in Campania. Measured on the SDR team:

73.2%

of SDR time saved on manual work: research, preparation and outreach

2.8x

contacts made per day, and 2.1x leads processed per day

30 hours

back per SDR every week, spent on calls and meetings

Read the myPOS Italia case study →

Glen's SDR console, as deployed at myPOS ItaliaOpen full screen
This console is built for a desktop screen. Open it in a new tab.
Pricing. €3,000 setup, then €1,500 a month for up to five reps, plus a fee per meeting and per sale defined in each contract. Setup covers discovery, build, onboarding and training.

Questions about Glen

Which channels does Glen use?

Email from the rep's own mailbox, LinkedIn InMails drafted by Glen and sent by the rep, WhatsApp and SMS with approved templates, and voice calls in which Glen introduces itself as the rep's assistant and is disclosed as an AI where the law requires. All channels sit in one sequence that the rep approves once.

Does Glen replace our SDRs?

No. Glen takes the research, the writing and the CRM work off each SDR. At myPOS Italia that hands every SDR about 30 hours a week back, which they spend on the phone and in meetings with merchants.

Does Glen work with our CRM?

Yes. Your CRM stays the system of record. Glen writes every activity, contact and deal to it through the API, with ownership and attribution intact, and only enrolls a sequence after the write is verified.

How is Glen priced?

A one-off setup of €3,000, then €1,500 a month for up to five reps, plus a fee per meeting and per sale agreed in each contract. Monitoring, support, training and updates are included.