Case studies · myPOS Italia
Case study · Glen, AI SDR
myPOS Italia: 30 hours a week back for every SDR
myPOS Italia uses Glen, the AI SDR from Selling at Scale, for retail merchant acquisition in Campania. Glen does the segmentation, prospecting and analysis. The SDRs spend the time on the phone with merchants.
myPOS Italia
Payments for merchants · Retail acquisition, Campania
Payments for merchants · Retail acquisition, Campania
Results
| 73.2% | of SDR time saved on manual work, split across research, preparation and outreach |
| 2.1x | leads processed per day |
| 2.8x | contacts made per day |
| 30 hours | back per SDR, every week, for calls and meetings |
What Glen does at myPOS
- Segments retail merchants in the territory and prepares each contact before the SDR sees it
- Builds one sequence per merchant across email, LinkedIn InMail, WhatsApp and a voice call, written in each SDR's tone and approved once
- Reorders the steps by segment: retail jewellers in Campania answered on LinkedIn more often than to a second email, so Glen moved the InMail to step two for that segment
- Writes every activity to the CRM before enrolling a sequence, so nothing goes out with a stale field
- Works in Italian, because the team is Italian
What the team says
“Glen gives our SDRs superpowers, and keeps them at the center of the sales motion. It hands them back 30 hours a week of segmentation, prospecting and analysis, time they now spend on the phone, building a human, consultative relationship with every merchant.”
Luca Corti
Head of Partnership & Alliances, myPOS
Head of Partnership & Alliances, myPOS
Alessandro Bocca
Country Manager, myPOS
Country Manager, myPOS
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